New work: Kith
May 30, 2017
BLDG recently collaborated with Kith, a streetwear brand based out of NYC, to create environmental installations for a recent Adizero sneaker release with Adidas.
The challenge was to create an installation that told the visual story of the most successful shoe in marathon history; one worn during 8 of the 10 fastest times in history. Our concept Pass the Torch, celebrates the shoe’s journey from the track to the streets and highlights the life-style and mindset of the best racing shoe around.
The installations were unveiled in three of Kith’s retail locations in Brooklyn, SoHo, and Miami in May of 2017.