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Ei8ht Ball

Brand Identity

Craft breweries have been on the rise in Kentucky and are becoming ever more common, but Ei8ht Ball Brewery definitely stands out from the rest in the state’s arsenal. Dubbed the black sheep/red-headed step child of the Party Source Family, Ei8ht Ball defaces the “old guard” commonly associated with beer, turns normal to strange and believes anything goes in the name of good beer.

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Strategy

We created an identity that positioned them as irreverent and in-your-face, bringing a new, odd and creative element to Kentucky’s craft brewing scene.

Identity

Playing up their bold and unapologetic attitude, we also developed a voice and visual story that brought to life the distinct characteristics of the brand.

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