Hinkley’s
Brand Identity, Interior Design & Artwork
The rich history, bustling small-town flavor and magnificent architecture prove that there’s more than meets the eye when it comes to Marysville, Ohio. Hinkley’s is intended to be a catalyst for progress in Marysville, elevating the city’s potential to reinvent small town America. Everything from the food to the building to the people and their stories reflects how much the city has to offer and delivers a truly unique experience to everyone that walks through the door.
Branding
The restaurant is set in a restored Victorian mansion that has been a landmark of history and mystery in Marysville for the last 130 years. We created an identity that evokes a sense of hometown pride with the desire to position the restaurant as a voice for small towns everywhere, delivering an experience that could never be replicated.
Brand Icon
The rabbit illustration is a symbol of all the layers of Marysville history uncovered as you follow the icon throughout the restaurant. The pocket watch around the rabbit’s neck signifies traveling through time on a journey through Marysville’s past, present and future.
Brand Icon
The rabbit illustration is a symbol of all the layers of Marysville history uncovered as you follow the icon throughout the restaurant. The pocket watch around the rabbit’s neck signifies traveling through time on a journey through Marysville’s past, present and future.
Process
We produced a wide variety of original artwork combining found objects and nostalgic nuances through multiple mediums.
Book Collages
Old library books were transformed into wall collages that represent Marysville history while telling a true story of reinvention.
Book Collages
Old library books were transformed into wall collages that represent Marysville history while telling a true story of reinvention.
Screen Printing
We turned 400 screen prints into branded wallpaper and designed 72 original prints to be framed and displayed throughout the restaurant.
Screen Printing
We turned 400 screen prints into branded wallpaper and designed 72 original prints to be framed and displayed throughout the restaurant.
Plate Collages
The mansion itself served as many things over the years, including a brothel, so we arranged plate collages to tell the story of its checkered past.
Plate Collages
The mansion itself served as many things over the years, including a brothel, so we arranged plate collages to tell the story of its checkered past.
Solution
Spanning across the restaurant’s walls, some floor to ceiling, our art installations brought the Hinkley’s experience to life.
Lobby
We did two large installations right in the lobby that cannot be ignored—a poem that can be read in reverse and a 16-ft mural of Marysville native Claudia Fairbanks.
Lobby
We did two large installations right in the lobby that cannot be ignored—a poem that can be read in reverse and a 16-ft mural of Marysville native Claudia Fairbanks.
Book Collage Installation
Installed in one of the dining rooms are two book collages, one linking to Marysville poet Otway Curry and another to the city’s Five Points intersection.
Book Collage Installation
Installed in one of the dining rooms are two book collages, one linking to Marysville poet Otway Curry and another to the city’s Five Points intersection.
Hinkley's Wallpaper
We covered the bathroom walls with the branded wallpaper and also used it as fabric for designing a paper dress that hangs next to the brothel-inspired plate collages.
Hinkley's Wallpaper
We covered the bathroom walls with the branded wallpaper and also used it as fabric for designing a paper dress that hangs next to the brothel-inspired plate collages.
Ghost Dining Room
Inspired by the story of a mysterious occurrence told firsthand, we installed floating chairs and lenticular prints that play up the mansion’s haunted past.
Ghost Dining Room
Inspired by the story of a mysterious occurrence told firsthand, we installed floating chairs and lenticular prints that play up the mansion’s haunted past.
Bar
The bar and wine room feature a neon install and custom wallpaper covering the walls and ceiling to set a darker, more relaxing vibe.
Bar
The bar and wine room feature a neon install and custom wallpaper covering the walls and ceiling to set a darker, more relaxing vibe.
Hinkley's Prints Installation
Our original prints were used as wall art throughout the restaurant as a unifying element to the Hinkley's experience.
Hinkley's Prints Installation
Our original prints were used as wall art throughout the restaurant as a unifying element to the Hinkley's experience.
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