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Royal 8 Hardwood Classic

Brand Identity

Between being the home of the Cincinnati Royals and ‘The Big O’ Oscar Robertson, Cincinnati has a highly identifiable history with the NBA. But the city is also home to highly valued high school and collegiate level ball. LaRosa’s Royal 8 Hardwood Classic tipped off this year to present Cincinnati with a signature, eight-team tournament for high school basketball.

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We developed a unique identity for the inaugural tournament with the desire to create a relevant, merchandisable brand that targeted the players and students from participating schools.


The new identity is incorporated across all Royal 8 Hardwood Classic media, including event signage, website, apparel, merchandise and promotions.

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