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Brand Identity

According to the Italian concept of malfatti—translated into English as “poorly made”—there lies an ideal simplicity in straightforward dishes made from the highest quality ingredients. Sotto is an authentic Italian trattoria inspired by the idea of malfatti which is reflected in everything from the restaurant’s culinary style to its rustic atmosphere.

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Taking design influence from the Futurist movement of early 20th century Italy—the idea of modernity, the aesthetics of speed and movement—we created an identity that embodies Italian culture and ideals while giving the restaurant concept a modern aesthetic.


Our take on Italian Futurism also gave the concept relevance and enough flexibility to create an array of organic compositions that would parallel the malfatti ideal.

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