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Urban Grill

Brand Identity

Mobile cuisine fully integrates itself into the fabric of the city by following the masses across the metro area. Boasting a top-of-the-line kitchen and menu filled with hearty comfort foods, Urban Grill was set to become a new food truck favorite for the Cincinnati/Northern Kentucky lunch crowds. They wanted to bring a contemporary twist to the local lunch staple, and needed an identity to match.

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Strategy

Combining inspiration from the city landscape and the idea of comfort food, we created an identity that communicates quality as well as the desired urban appeal.

Design System

Using the 18° angle formed in the logo, we also created a visual language system to give direction for additional patterns, graphics and illustrations.

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